Privacy Policy for Greenfield Arable Solutions Ltd
Effective date: 24 August 2026
1. Introduction and company information
This Privacy Policy explains how Greenfield Arable Solutions Ltd collects, uses, stores, shares, and protects personal data in connection with its arable business operations, including customer enquiries, supplier and contractor management, account administration, website interactions, and the provision of agricultural and related services.
The data controller responsible for your personal data is:
Greenfield Arable Solutions Ltd
Greenfield Arable, Unit 4, St James Road, Northampton NN5 5JW, UK
Email: [email protected]
Phone: +44 1604 743 892
This policy applies to personal data collected from customers, prospective customers, suppliers, contractors, website users, business contacts, and other individuals with whom Greenfield Arable Solutions Ltd interacts.
2. Data collection and processing
Greenfield Arable Solutions Ltd may collect and process the following categories of personal data, depending on your relationship with us and how you interact with our business:
- Identity data: name, title, company name, job title, and business role.
- Contact data: address, email address, telephone number, and other communication details.
- Business and account data: purchase history, service records, invoicing information, payment status, and correspondence.
- Technical data: IP address, browser type, device information, and website usage data.
- Communications data: enquiries, feedback, complaint details, and records of communications with us.
- Supplier and contractor data: qualifications, insurance details, references, and business-related identifiers.
- Compliance data: information required for legal, regulatory, accounting, or tax purposes.
We generally collect personal data directly from you, from your employer or organisation, from publicly available sources, from our website and electronic communications, or from third parties where lawful and appropriate.
We process personal data using both manual and electronic means. Where relevant, we may combine data from different sources to manage our business relationship, improve service quality, maintain records, and comply with legal obligations.
3. Purpose of data processing
Greenfield Arable Solutions Ltd processes personal data for the following purposes:
- To respond to enquiries and provide quotations, products, and services.
- To manage customer, supplier, and contractor relationships.
- To carry out contractual obligations and business administration.
- To issue invoices, process payments, and maintain accounting records.
- To communicate with you about services, appointments, updates, and operational matters.
- To monitor, maintain, and improve our website, systems, and customer service.
- To comply with legal, tax, regulatory, insurance, and audit obligations.
- To protect our business, staff, property, systems, and legal rights.
- To manage complaints, disputes, and claims.
- Where permitted, to send business-related marketing or promotional communications.
4. Legal basis for processing
We process personal data only where a lawful basis applies. Depending on the context, our legal bases include:
- Performance of a contract: where processing is necessary to enter into or perform a contract with you.
- Legal obligation: where processing is necessary to comply with applicable laws, regulations, tax rules, or court orders.
- Legitimate interests: where processing is necessary for our legitimate business interests, such as managing operations, responding to enquiries, maintaining records, securing our systems, and improving services, provided those interests are not overridden by your rights and freedoms.
- Consent: where you have given clear consent for a specific purpose, such as certain marketing communications or optional data uses.
Where we rely on legitimate interests, we assess whether our interests are balanced against your rights and freedoms. Where we rely on consent, you may withdraw it at any time.
5. Data sharing and third parties
We may share personal data with trusted third parties where necessary for the purposes set out in this Privacy Policy. These may include:
- IT, hosting, and communications service providers.
- Accounting, bookkeeping, payroll, and tax advisers.
- Payment processors and banking providers.
- Legal advisers, insurers, auditors, and professional consultants.
- Delivery, logistics, and maintenance providers.
- Business partners, subcontractors, and service providers involved in fulfilling contractual obligations.
- Public authorities, regulators, law enforcement, or courts where required by law.
We require third parties to handle personal data securely and in accordance with applicable legal obligations. Where third parties act as processors, they may only process personal data on our instructions and for agreed purposes.
We do not sell personal data.
6. Data transfer to third countries
In some cases, personal data may be transferred to, stored in, or accessed from countries outside the UK. This may occur where our service providers or their infrastructure are located outside the UK.
Where such transfers occur, Greenfield Arable Solutions Ltd will take appropriate steps to ensure that personal data receives a level of protection consistent with applicable law. These steps may include:
- using approved contractual safeguards;
- relying on adequacy decisions where available;
- carrying out assessments of transfer risks;
- implementing technical and organisational safeguards.
7. Storage duration
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including satisfying legal, accounting, tax, regulatory, insurance, and reporting requirements.
The retention period depends on the type of data and the purpose of processing. In general:
- customer and supplier records are kept for the duration of the relationship and for a reasonable period afterwards;
- financial and tax records are kept for the period required by applicable law;
- enquiry and correspondence records are kept for as long as needed to manage the matter and for evidence of business communications;
- website and technical data are kept for a limited period unless needed for security, legal, or operational reasons.
When personal data is no longer required, we will securely delete, anonymise, or archive it in accordance with our retention practices.
8. User rights
Subject to applicable law, you may have the following rights in relation to your personal data:
- Access: to request confirmation of whether we process your personal data and obtain a copy.
- Rectification: to request correction of inaccurate or incomplete data.
- Erasure: to request deletion of personal data in certain circumstances.
- Restriction: to request that we restrict processing in certain circumstances.
- Data portability: to receive certain data in a structured, commonly used, machine-readable format and, where technically feasible, transmit it to another controller.
- Objection: to object to processing based on legitimate interests and to object at any time to direct marketing.
To exercise any of these rights, please contact us using the details provided in the Contact Information section below. We may need to verify your identity before responding. We will respond within any timeframe required by applicable law.
9. Withdrawal of consent
Where we rely on your consent to process personal data, you have the right to withdraw that consent at any time. Withdrawal of consent will not affect the lawfulness of processing carried out before the withdrawal.
If you withdraw consent, we may no longer be able to provide certain services or communications where consent is necessary. We will inform you if this is the case.
10. Right to complain
If you have concerns about how Greenfield Arable Solutions Ltd handles your personal data, we encourage you to contact us first so that we can try to resolve the issue.
You also have the right to lodge a complaint with the relevant data protection supervisory authority in your jurisdiction. If you are in the UK, this is the Information Commissioner's Office (ICO).
11. Data security
We take appropriate technical and organisational measures to protect personal data against unauthorised access, accidental loss, destruction, alteration, or disclosure. These measures may include access controls, secure storage, staff confidentiality obligations, system monitoring, and procedural safeguards.
While we aim to protect personal data, no system can be guaranteed to be completely secure. You are responsible for using appropriate safeguards when communicating with us electronically and for notifying us promptly if you believe your personal data has been compromised.
12. Contact information
If you have any questions about this Privacy Policy or our use of your personal data, or if you wish to exercise your rights, please contact:
Greenfield Arable Solutions Ltd
Greenfield Arable, Unit 4, St James Road, Northampton NN5 5JW, UK
Email: [email protected]
Phone: +44 1604 743 892
13. Changes to privacy policy
Greenfield Arable Solutions Ltd may update this Privacy Policy from time to time to reflect changes in our practices, operational requirements, legal obligations, or regulatory guidance.
Any updated version will be published by appropriate means and will become effective from the date stated in the revised policy. We encourage you to review this Privacy Policy periodically to stay informed about how we process personal data.